Privacy Policy

Effective date: September 3, 2026

UK FACT CHECK LIMITED ("us", "we", or "our") operates the https://ukfactcheck.com/ website (hereinafter referred to as the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. Our Privacy Policy for UK FACT CHECK LIMITED is created to reflect our current practices and compliance responsibilities.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://ukfactcheck.com/

Our games. The Red Box and Red Box: Defence Sec, our games for iPhone and iPad, and their leaderboards have their own privacy policy. The games contain no advertising, analytics or tracking, so the cookies, analytics and remarketing described below do not apply to them.

Service

Service is the https://ukfactcheck.com/ website operated by UK FACT CHECK LIMITED

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Cookies

Cookies are small files stored on your device (computer or mobile device).

Data Controller

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers)

Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Location Data

We may use and store information about your location if you give us permission to do so ("Location Data"). We use this data to provide features of our Service, to improve and customise our Service.

You can enable or disable location services when you use our Service at any time by way of your device settings.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Examples of Cookies we use:

• Session Cookies: We use Session Cookies to operate our Service.
• Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
• Security Cookies: We use Security Cookies for security purposes.

UK FACT CHECK LIMITED uses the collected data for various purposes:

• To provide and maintain our Service
• To notify you about changes to our Service
• To allow you to participate in interactive features of our Service when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and events

UK FACT CHECK LIMITED may process your Personal Data because:

• We need to perform a contract with you
• You have given us permission to do so
• The processing is in our legitimate interests and it is not overridden by your rights
• For payment processing purposes
• To comply with the law

Microsoft Clarity

We use Microsoft Clarity to understand how people use this site. Clarity records how pages are interacted with — clicks, scrolling and mouse movement — and aggregates that into heatmaps and session replays, which we use to find navigation and layout problems. Clarity masks text content by default, and we do not use it to identify individual readers. Microsoft may use the data it collects in accordance with its own policies; see the Microsoft Privacy Statement.

Clarity sets cookies on your device to recognise a returning session. You can opt out of Clarity, and of all our other analytics, by enabling “Do Not Track” or a tracker blocker in your browser.

Plausible Analytics

We use Plausible Analytics for our page-view statistics. Plausible does not use cookies, does not collect personal data, and does not track readers across websites or over time; it reports only aggregate figures such as how many people read a page and which site referred them. Its data is stored in the EU. See the Plausible data policy.

Behavioral Remarketing

We use remarketing services to advertise on third party websites. Our remarketing services include:

• Google Ads (AdWords)
• Twitter
• Facebook

Under GDPR, you have the following rights:

• The right to access, update or delete your information
• The right of rectification
• The right to object
• The right of restriction
• The right to data portability
• The right to withdraw consent

If you have any questions about this Privacy Policy, please contact us:

By email: info@ukfactcheck.com